AddressCompany Name: YOptima
Office Add: Navi Mumbai (Rupa Renaissance, Jui Nagar)
About the company: YOptima is a data-driven marketing partner to marketers and agencies worldwide.
Ranked by Deloitte amongst the top 25 Fastest Growing Tech Companies in India in 2022, YOptima is a Red Herring Global 100 winner, a Google Premier Partner and a Google AdTech Partner.
Inception: 2013
Job Description: Associate Director - Brand Strategy / Media Strategy
The Associate Director, of Media Strategy oversees a media planning team and manages cross-Media Strategy and planning campaigns. The Associate Director owns planning activities for complex or large spend campaigns and is responsible for generating strategic insights while driving learning across the full suite of the client's activities.
The ideal candidate for this position will be a thoughtful decision-maker and team player who loves data and has the proven ability to lead strategic planning initiatives including deck writing, budget and channel allocation and audience development. This is an energetic, collaborative team that partners with an analytics-driven client to provide guidance as they continue to grow and evolve their brand.
Responsibilities:
- Strategize with internal directors and clients to develop innovative, well-targeted marketing solutions
- Drive the end-to-end sales process, from prospecting to closing deals, with a focus on achieving revenue targets.
- Develop and maintain a robust sales pipeline by identifying and qualifying new business opportunities.
- Lead negotiations, contract discussions, and close sales agreements
- Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
- Own the development of strategic proposals and client facing POVs, coordinating with necessary teams to account for all relevant inputs
- Assume accountability and ownership of campaign planning for assigned client accounts
- Lead strategic planning initiatives including deck writing, budget and channel allocation, and audience development
- Collaborate closely with clients to understand target audience and market positioning.
- Craft and present strategic media plans leveraging our advanced Ad Tech capabilities.
Qualifications
- 8+ years of experience in media planning/strategy experience across media channels
- Previous team management experience
- Deep understanding of digital advertising, programmatic advertising, and Ad Tech platforms
- Strong organizational, communication, and time-management skills
- Excellent presentation skills to effectively lead meetings in-person with key clients
- Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
