AddressAssociate Director: Marketing
NOTE: APPLY ONLY IF FROM MEDICAL DEVICE INDUSTRY & Current CTC at: 45-55 LPA.
ROLES & RESPONSIBILITIES:
- Develop business plans, product positioning and budgets for the Marketing dept. in support of business objectives
- Oversee market research, monitor competitive activity and identify customer needs
- Direct/Manage a range of professional and consumer marketing-oriented projects (market research studies, brochures, category building initiatives etc);
- Direct/Lead analysis of reports tracking the growth of the business (including forecasting of forthcoming business trends); post-sales duties (researching status of customer orders, providing information on possible product problems, forecasting for designated product lines.
- Liaise, develop and lead marketing efforts in cooperation with the APAC marketing team
- Liaise with clinical and sales to develop new products or enhance existing products/product lines;
- Interact with professional customers through company channel marketing programs
- Develop and implement all marketing activities, including all professional, practice and creative development, collateral materials, localization, translation and distribution, and adjustments to International markets needs and laws;
- Provide evaluation of marketing situation and plan for capacity to meet future growth
- Direct/lead budget oversight for all marketing initiatives
- Establish and support a culture that encourages collaboration and inclusiveness across the various functions, and ensure all marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources.
