AddressAbout the Organisation:
Long-term accommodation booking platform for students (think booking.com for student housing). Org helps 80M+ students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment process. We are the largest and fastest-growing student housing platform globally, with 1M+ units listed in 6 countries and across 100+ cities.
We are growing rapidly and targeting $2B in annual gross bookings value by 2024. We are amongst the fastest growing companies in Asia Pacific as per Financial times
About this role : -
Associate Director - Growth Marketing is responsible for developing and executing strategies to drive the company's growth from 10 to 100.
Responsibilities :-
- Running targeted marketing campaigns, optimizing leads quality and conversion funnels.
- Identity and prioritize growth opportunities across digital marketing channels, including paid search, brand, social media, email and beyond
- Oversee the development and execution of new marketing channels to unlock 10X growth
- Collaborating with different stakeholders across product development, partnership, sales, and operations
- Drive Growth Marketing experiments and initiatives to validate and scale effective strategies
- Analyze and interpret Growth Marketing metrics to identify trends, patterns, and areas for improvement
- Translate growth insights into actionable recommendations to drive business growth
Requirements and skills :-
- 5+ years of experience in marketing/strategy
- Entrepreneurial mindset - High Ownership - Ability to multi-task, work in a fast-paced start-up environment, and get things done
- Proven track record of success in developing and executing Digital Marketing campaigns
- Strong creative vision and ability to translate brand strategy into compelling campaigns online and offline brand marketing campaigns is a big plus
- Excellent communication and writing skills
- Ability to work independently and as part of a team
- Strong analytical and problem-solving skills
