Assistant Marketing Manager | Corporate Office | Mumbai

,Rentokil Initial:

Rentokil Initial is an international business services company employing over 35,000 colleagues across 70 countries. We strive to protect people and enhance lives, for example by controlling pests, improving hygiene and improving interior spaces with plants and scenting. We are experts in the fields we operate in, investing in training, science, innovation and technology. Listening and acting on feedback is part of our culture to support colleagues and our customers. Rentokil Initial regards equality and fairness as a fundamental right of all of its colleagues. We live our values of Service, Relationships, and Teamwork which were identified by our colleagues across the world. Find out more on careers.rentokil-initial.com.

Our family of businesses:

POSITION RESPONSIBILITIES / REQUIREMENTS:

The Incumbent is responsible to formulate and develop Marketing support including Marketing programs and campaigns in line with the Company’s overall business objectives. S/He should end-to-end be able to design, build and maintain our social media presence. The candidate needs to be well versed in SEO, SEM, Google Analytics and GMB, and familiarity with Hubspot.

The person will have a matrix reporting - Operationally, to the Chief Operating Officer, Initial Hygiene. The functional reporting of this role would be to the Chief Marketing Officer. The person will have to work collaboratively as part of a multi-functional team of stakeholders across India.

• Marketing and promotions:

• Overall responsibility for brand management and corporate identity.
• To analyse market gaps and opportunities and propose new marketing campaigns and activities
• Develop and Implement Digital and BTL marketing plans to achieve target and improve profitability of the organization
• Should actively coordinate sales team for ongoing and ad hoc activities and requirements.
• Drive tactical activities to support Sales agenda - e.g. KA presentation, Event, KA workshop
• Proficient in handling BTL vendors as per the business requirements

• Creative development & Managing all Digital assets:

• Ability to work independently on applications such as Canva to develop creatives for social media campaigns.
• Alternately, work collaboratively with creative agencies on creative feedback processes and development.
• Plan and execute all digital marketing, including SEO/SEM, Email marketing to the marketing database, ongoing management of all landing pages
• One-point anchor for managing all the social media handles of Initial Hygiene
• Ability to analyse, evaluate and work on improvement plans for all paid digital marketing campaigns - Measurement of all KPIs and ensuring campaign ROIs
Proficient in handling Digital & Creative agencies as per the business requirements

• Lead generation campaigns

• Active follow up to ensure a good conversion percentage in all lead generation campaigns - Facilitating sales closures by collaborating with the relevant sales teams to ease out bottlenecks to enable speedy sales closures.
• Evaluation of all lead generation campaigns.

• Innovations & cross functional collaboration

• One point of contact for driving and implementing all the innovations in Initial Hygiene.
• Support Innovation launch from insight consolidation till selling story, material development working with the CMO and the COO

CORE COMPETENCIES, KNOWLEDGE, SKILLS & ABILITIES

• Result Orientation with a keen focus on the end goal
• Exceptional communication and interpersonal skills
• A passion to strive and deliver within stretch timelines.
• A keen eye for creative development and presentation skills
• Strong research and analytical skills to forecast and identify trends and challenges

Requirements:

EDUCATIONAL / OTHER REQUIREMENTS

• Master’s degree in marketing, Business Administration, or any other related field. An equivalent of the same in working experience is also acceptable for the position. Distance learning Master’s degree also acceptable
• 2-3 years of experience in the relevant field
• Proficient in the use of computer applications and systems especially with excel, word and PowerPoint (or its equivalent).
• Familiarity with managing social handles, Google Analytics
• Excellent written and verbal communication skills

Benefits:

• Attractive Base Salary
• Annual Performance Based Bonus
• Group Mediclaim Insurance Policy
• Travel Reimbursement
• Equal Opportunities

Rentokil Initial believes in supporting all employees to provide equal opportunities and avoid discrimination. We also place emphasis on workplace diversity which means that we are serious about creating an inclusive environment that accepts each individual's differences, embraces their strengths and provides opportunities for all colleagues to achieve their full potential