AddressPURPOSE OF THE ROLE:
To drive marketing strategies across all the malls and to ensure the communication, initiatives and creatives are in line with the marketing strategy
KEY RESPONSIBILITIES:
1. Lead all creative and campaign development across all the malls
2. Campaigns include: Brand Campaigns, Mall eventing campaigns, Live experiences & Loyalty / app campaigns
3. Custodian of all Brand Guidelines across the portfolio.
4. Work with CMO & Head Marketing Ops in defining mall positioning across the cities.
5. Work with the digital team in synergizing online curation of ideas.
6. Work in tandem vertical heads to chalk out a coherent creative strategy that goes across advertising, in mall and Digital.
7. Help with ideation of concepts & ideas for in mall activations.
8. Heads Consumer research & insights
SKILLS & COMPETENCIES:
- Strong analytical abilities.
- Excellent communication, collaboration and delegation skills.
- Timeline management, a creative bent and an eye for detail
- Retail brands exposure
JOB CONDITIONS: Office Environment
