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Form of work
SalaryMerkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios. Its expertise in data, technology, and analytics enables it to gain insights into consumer behavior, driving hyper-personalized marketing strategies. Merkle's consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions capabilities combine to drive improved marketing results and a competitive edge. With over 14,000 employees, Merkle is headquartered in Columbia, Maryland, with more than 50 additional offices worldwide. Its innovative solutions enable brands to build meaningful customer relationships and enhanced customer experience.
Job Description
Total Experience : 6 to 9 Years
Must Have Skills:
- 3-5 years advance Adobe Analytics implementation experience (client-side & webSDK server-side implementation, mobileSDK)
- POC or implementation experience with Customer Journey Analytics
- POC or implementation experience Adobe Real-Time CDP implementation
- Good understanding and application of qualifying audiences for Adobe Analytics reporting, Audience Manager, Adobe Target
- min 3 years’ experience front-facing client and consulting experience
- min 2 year experience leading projects
- min 3 year development experience (JavaScript, HTML, CSS)
- min 1 year experience working with API tools
- min 3 year experience with Adobe Launch
Good to have Skills:
- Google Analytics (GA4) experience
- Tag Management experience (Tealium, Ensighten, SuperTag)
- Adobe Advertising (AMO Search & DSP)
- Building and deploying Adobe Target activities via Form-Based Experience Composer
Key Responsibilities:
- Experience in Implementation of digital analytics and optimization solutions with a focus on Adobe Analytics, Adobe Target, and Adobe Audience Manager (Web & Mobile)
- Good knowledge of JavaScript, CSS, HTML, jQuery, Angular, CSS and other web technologies
- Experience in integration technologies like SOAP, REST for envisaging the integration of Analytics with various middle layer platforms.
- Experience in Tag Management system like DTM/Launch/Ensighten/GTM
- Experience Integrating Adobe Analytics with other tools (Adobe Target, Adobe Campaign, Adobe Audience Manager)
- Solutioned Digital Analytics Implementation (understanding Business requirement, creating SDR, implementing tags and analyzing reports) project.
