AddressThe individual would work at the heart of the top global Life Sciences (Pharmaceuticals, Biotechnology and Medical Technology) and would collaborate on innovative projects while bringing in deep industry knowledge and Marketing skills. The key responsibilities will include:
- Develop digital marketing strategy/ campaigns: Liaise with key client stakeholders in the product and solution marketing teams to design strategy for creating omni-channel marketing campaigns that resonates with the company values and brand messages.
- Provide Digital Marketing expertise on Content design and campaign execution: Able to provide best marketing solutions related to identification and selection of right digital and non-digital channel based on campaign objectives. Able to convert client brief and ideation to appropriate creative designs. Support end to end campaign execution and suggest ways for optimization.
- Lead customer experience assessment and journey design, marketing and advertising process and technology assessment, KPI and definition, solution and vendor assessment for different marketing technologies including Adobe
- MarTech Consulting Projects: Lead projects focusing on optimizing the MarTech/ AdTech stack and develop use cases to improve utilization of existing MarTech/ AdTech stack. Research, evaluate and recommend new martech /adtech systems and suppliers. Keep a holistic understanding of existing and upcoming martech/adtech platforms and how they connect into the broader marketing technology landscape.
- Lead Design & Execution of campaign strategies: Strategizing marketing plans across all channels and devices including business case for use cases driving acquisition and engagement. Designing new campaign strategies and marketing plans across all channels and devices
- AI solution support: Be aware of the latest AI development in the Life Science industry and be able to work with our teams of personalize solutions for the client to meet their objectives. Have experience in CDP tools and platforms. Design and implement GenAI use cases
- Lead Marketing Programs: Supporting full spectrum of Marketing program execution from strategy definition to technical delivery.
- Content Marketing Projects: Lead development of content marketing, social media, and web engagement programs for the client, ensuring that they are aligned with the overall content strategy.
- Strong project management skills to plan, execute, and deliver content initiatives successfully. This includes managing timelines, budgets, resources, and coordinating cross-functional teams
- Working in a team of seasoned professionals & using relevant tools to develop business cases, strategic assessments, published written materials
- Deploying strong analytical skills and drive result-oriented decisions with a Data-driven mindset
