Address
Form of workJigsaw was started in 2011 by Gaurav Vohra and Sarita Digumarti. They were brought together by their shared passion for data and their belief in the power of analytics and Big Data to change the way not just industries, but individuals could work. They regard data science as a necessary life-skill, and their constant endeavour to improve how it is taught has been a consistent factor in what continues to distinguish Jigsaw Academy from other training providers.
Job Title: Marketing Specialist Educational Qualification:
Post Graduate -Min.
Experience: 3-8 years
Job Requirement: We are a young, dynamic and funded startup in the online education space, looking for a senior marketing specialist in Bangalore, India who will report to the Head of Marketing.
We’re looking for a strong marketeer who can ideate, envision, strategize, build and deliver on marketing objectives. He or she should already have preferably worked in a small company or a startup and understand how to think on their feet and make data driven decisions. This person will be adept and comfortable in digital marketing, and have proven success in brand building in a digital space, and lead generation.
Responsibilities:
• Run brand building focused digital marketing campaigns, managing efforts across direct response channels
• Identify growth & lead generation opportunities across paid channels
• Work closely with the analytics team to perform campaign analysis, generate insights and recommend actionable optimizations
• Day-to-day management of Paid Search, Display, Retargeting and other paid channels including detailed forecasting and budgeting and reporting on the same
• Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
• Monitor digital marketing techniques and strategies used by other startups & ecommerce brands, best-practices and creative tactics – specifically in the education domain
• Research & write articles on topics related to analytics & Big Data for: Jigsaw Academy’s blog, landing page, and website etc. and conducting interviews with students and industry experts
• Work with external writers and the design team to create different types of content - brochures, ebooks, whitepapers, infographics etc.
Qualifications:
• Experience in AdWords, Social Media Lead Generation
• Knowledge of SEO, SEM, Lead Management platforms. campaign management, Google Sponsored Promotions etc. and marketing analytics
• Background in online media / eCommerce / online education or digital marketing agency experience would be preferred
• Proven track record in creation and execution of successful digital marketing plans that are creative, engaging, testable, and highly analytical
Salary- upto 8 lakh
Location- Bengaluru
Skills Required
