Digital Marketing Ppc Specialist

Company Description
Perusal Technology Pvt. Ltd. is a web design and development company headquartered in Bangalore. With office in Jabalpur, we specialize in providing customized software solutions for various industries including healthcare, education, construction, real estate, fashion design, and interior decoration. Our expertise also extends to website design, portal development, and Digital Marketing services. We are committed to innovation and partnering with businesses to create impactful web experiences.
Role Description:
We are seeking a highly skilled and motivated Digital Marketing PPC Specialist to join our dynamic team. The ideal candidate will have a proven track record in managing PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media advertising. This role requires a strategic mindset, strong analytical skills, and a passion for driving results through data-driven decision-making.
Responsibilities:
Develop and implement PPC. strategies to drive qualified traffic, leads, and conversions for clients across multiple industries.
Conduct keyword research, ad copywriting, and ad creative development to optimize campaign performance and achieve client objectives.
Manage and optimize PPC campaigns on Google Ads, Bing Ads, and social media platforms, including campaign setup, monitoring, and ongoing optimization ( Campaign for Web Application and Mobile Campaign ).
Perform A/B testing and conversion rate optimization (CRO) to maximize campaign ROI and improve key performance metrics.
Monitor campaign performance, analyze data, and provide actionable insights and recommendations to clients on a regular basis.
Stay up-to-date with industry trends, best practices, and algorithm updates to ensure optimal campaign performance and compliance with platform guidelines.
Collaborate with cross-functional teams, including account managers, designers, and developers, to coordinate campaign execution and deliver integrated marketing solutions.
Prepare and present reports and performance metrics to clients, highlighting campaign results, trends, and opportunities for improvement.
Qualifications:
Bachelor's or Master's degree in Marketing, Advertising, Business, or related field.
Proven experience managing PPC campaigns across Google Ads, Bing Ads, and social media platforms ( working experience should have services, Products, Webinars, Individual marketing and Branding Campaign for high qualified leads. )
Google Ads and Bing Ads certification preferred.
Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
Proficiency in Google Analytics or other web analytics platforms.
Excellent written and verbal communication skills, with the ability to effectively communicate campaign strategies, results, and recommendations to clients.
Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
Self-motivated with a passion for staying ahead of industry trends and best practices in Digital Marketing.
5 years of experience.
Budget experience handling minimum 5 to 10 Lakh.
How do you ensure PPC campaigns are optimized for different devices and platforms (desktop, mobile, tablet,