AddressJob Title
Digital Marketing SpecialistJob Description
Job title: Digital Marketing Specialist
You are responsible for
Strategy development to reach/sell to B2B2C users
Own content creation and management including assets, blogs, videos…
Drive conversion rate optimization
Marketing to channels and corporates
Own marketing automation within as well as with 3rd party platforms
Closely work with cross functional teams for creating engaging content and driving user experience
Conduct market research to identify bottlenecks and increase scale of marketing operations
Drive digital campaigns, measure/refine and retarget
Product/service branding
You are a part of
A fast paced venture inside Philips which is the first made for india as well as made in India organization operating to take proactive cardiac care to the millions in India as well as in other countries.
To succeed in this role, you should have the following skills and experience
Master's degree in marketing, communications, or related field
10+ years of experience in Digital Marketing or related field
Strong understanding of Digital Marketing channels, including SEO, PPC, social media, email marketing, and display advertising
Research digital health advertising trends
Research cardiac health competitors’ pricing and products
Proficient in marketing automation tools
Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
Consumer or consumer health experience (mandatory)
Strong project management skills
Excellent written and verbal communication skills
In return, we offer you
Digital health marketing/brand leadership within Philips India and beyond
Chance to take a ready product and fine tune it to achieve scale and hence make a significant contribution to the company’s global goal of lives touched/improved till 2030
How we work at Philips
Our newly-adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart – which for full-time employees translates to an average of at least 3 days working from the office and up to 2 days from home – for our hybrid roles.
Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way.
Our commitment to inclusion and diversity
At Philips, we provide equal opportunities to all our employees and to all eligible applicants for employment in our company , irrespective of age, color, disability, nationality, race, religion, gender, sexual orientation (LGBTQ +), and all aspects that make individuals unique. Encouraging diversity and fostering inclusion are key to our mission of improving the lives of 2.5 billion people a year by 2030 through meaningful innovation. We have fair, transparent, and clear employee policies which promote diversity and equality, in accordance with currently applicable law. For, we believe that life is better when #youareyou.
Our hybrid working model is defined in 3 ways:
We believe in the importance of impactful collaboration: There's a certain energy when everyone’s in the same room that can heighten idea generation and creative friction needed for problem-solving.
We embrace flexibility: Choosing where, when and how to work can vary according to task and team schedules. Flexibility isn’t office or online, it means choosing the space that works best for you, your teams and our customers on a case-by-case basis.
We want to be at our best: The way we work and our workspaces are designed to support our well-being, offer career advancement opportunities, and enable us to be at our best.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on innovative, customer-first health technology solutions. Help us improve the health and well-being of billions of people, every year. Ultimately creating a career that no one could have planned for. Even you.
