Traya Health - Product Manager (2-3 Yrs)

Product Manager

Responsibilities & Competencies:

- Product Strategy and Vision
- Define and articulate the vision for the product, focusing on user acquisition and onboarding.
- Align this vision with the company's broader goals and consumer needs
- Technical Leadership
- Lead the development and implementation of technical solutions for web or app.
- This includes overseeing website architecture, implementing schemas, measurement & instrumentation, ensuring mobile optimization, and being able to fluently communicate with technology teams.
- Cross-Functional Collaboration
- Act as the liaison between the tech team (developers) and non-tech team (analytics, content, SEO etc).
- Data-Driven Decision Making
- Utilize data analytics to inform product decisions.
- Proficient in tools like Google Analytics, Metabase, Looker Studio etc
- Innovation and Research
- Keep abreast of the latest trends and technologies in SEO, consumer web products and AI.
- Stakeholder Management
- Communicate effectively with all stakeholders, including senior management, to advocate for the product's SEO and user experience needs.
- Provide clear, data-backed explanations of strategies and results.
- Performance Monitoring
- Drive KPIs of product performance. Regularly review metrics to assess the product's success and identify areas for improvement.
- Budget and Resource Management
- Efficiently manage the budget and resources allocated for product development.
- Ensure optimal use of tools, technologies, and external partnerships.
Must Have Tools & Proficiencies:

- Data: Excel/ Google Analytics/ Tableau/ Looker Studio
- Project Management: Jira/ Asana/ Clickup etc
- Wireframing: Balsamiq or similar
Great to Have Tools & Proficiencies:
- Data: SEMrush/Ahrefs/Moz, SQL/ Metabase
- UX: Adobe XD, Sketch, Figma, Hotjar
- A/B Testing: Optimizely, VWO