Specialist Product Marketing

About the role:

We’re looking for a Product Marketing Specialist to develop and execute marketing strategies to increase awareness and drive widespread adoption of our product. Our ideal candidate is an enthusiastic and seasoned B2B product marketer with a track record of success in navigating emerging products and driving effective go-to-market strategies.
Responsibilities:

• Content Development – Drive content for monthly feature releases and create content to support feature launches
• Market, customer, and competitive analysis — Be the expert on the customer, the industry trends, and the players in the market
• Sales enablement – Communicate value proposition and provide high-value sales tools, training, and collateral
• Product and feature adoption — Drive adoption of the product and features amongst the customer base
• Marketing enablement - Work with growth teams across the company to convey strategic vision and partner in campaign execution
• Project management - Drive projects forward through effective cross-functional collaboration