AddressThis is an IC role - The candidate should be based out of Bangalore
About Our Client:
Our client is a renowned name in the cloud optimization domain. Predominantly selling to the North American market, this is a niche segment where they have already created a footprint.
Job Description:
- Product Positioning: Develop clear and compelling product positioning and messaging that resonates with our target audience
- Go-to-Market Strategy: Create and execute go-to-market plans for new product releases, including product launches, and sales enablement materials.
- Content: Produce high-quality marketing content, including product collateral, sales presentations, case studies, and blog posts, to educate and engage target customers.
- Sales Enablement: Collaborate with the sales team to provide them with the necessary tools, training, and resources to effectively communicate the value of our product to customers.
- Customer Advocacy: Develop and maintain relationships with satisfied customers, turning them into advocates who can provide testimonials and participate in case studies.
- Analytics and Reporting: Monitor and measure the effectiveness of Product Marketing initiatives and adjust strategies based on data and insights.
- Competitor Analysis: Stay informed about competitors' offerings, pricing, and positioning to identify opportunities for differentiation.
- Collaboration: Work closely with product management, engineering, sales, and marketing teams to ensure alignment and successful execution of Product Marketing initiatives.
The Successful Applicant:
- 5-10 years of experience in Product Marketing
- This is an IC role reporting to the CEO. Candidate should come with experience dealing with a technically complex product
- Deep understanding of the art of catering to North American audiences, and technology fraternity ac ICP.
- Motivated, driven, and a team player.
- Open to Bangalore as a location, with 2-day WFO
What's on Offer:
- Industry-leading compensation
- Work with an extremely pedigreed set of leadership
- Attractive compensation and benefits
