AddressProduct Marketing Manager - AI Document Management Platform
Established in 2019, our client is one of the world's most popular document AI platforms that helps enterprises to capture and analyze financial data such as bank statements, pay stubs, tax data for automated decision making. It reduces the time spent on data entry and also increases the accuracy of the captured data.
With offices in New York, Bangalore, Mumbai and Kathmandu, it is backed by the industry's leading investors. Founded by IIT Bombay/ IIM Bangalore alumnus, it has raised nearly $4M in funding. Some of its prestigious clients include Hitachi, Arbor, Jones, PayU, among others.
As a Product Marketing Manager, you will be Developing product messaging and position the product informed by user research.
What you need to do:
- Collaborating with the product team to create content that aligns with GTM strategy.
- Working with Account Executives and Customer Success Managers to develop and build relationships with existing customers with the objective of capturing compelling success stories.
- Being the expert on competition.
- Analyzing market trends to position the product and identify new required capabilities.
- Developing Product Marketing strategies (pricing, advertising, product launches).
- Crafting compelling messages across marketing channels (landing pages, ad campaigns).
What you need to have:
- 4-7 years of Product Marketing experience at a major enterprise software vendor, SaaS company or automation software provider
- Working knowledge of web analytics tools (Google Analytics, Hotjar, Oktopost etc)
- A proven track record of your ability to understand technical personas and build adoption and engagement of new and existing product lines
- Technical aptitude, curiosity, and a keen understanding of the API and developer ecosystem and its technical audiences
- Hands-on capability to build a range of marketing assets, including succinct pitch-decks, demo videos, and event/webinar content.
