AddressWe have an urgent job opening for Product Marketing Manager with a B2B Saas Based company.
Location : Bangalore
Job Overview:
As a Product Marketing Manager at Draup, you will be a key player in shaping and executing the go-to-market strategy for our products.
Your responsibilities will include:
Market Research:
-Conduct in-depth market research to understand industry trends, competitive landscapes, and customer needs.
- Gather insights to inform product positioning, messaging, and differentiation strategies.
Collateral Development:
- Lead the team of Product Marketing / Content Marketing specialists to create compelling and effective marketing collaterals, including product presentations, case studies, whitepapers, and sales enablement tools.
- Ensure consistency in messaging across all communication channels.
- Track content performance and optimize, asrequired.
- Sales Enablement:
- Work closely with the sales team to provide them with the tools and materials needed to effectively communicate the value proposition of our products.
Customer Advocacy:
- Identify opportunities for customer advocacy initiatives to strengthen brand credibility.
Competitive Analysis:
- Monitor and analyze the competitive landscape to identify strengths, weaknesses, opportunities, and threats.
Skills:
- 4-6 years of experience in Product Marketing for B2B enterprise SaaS companies.
- Cognitive and analytical bend of mind, with sharp focus on performance analytics.
- Excellent verbal and written communication skills.
- Good presentation skills.
