AddressLead Content (Sr. Manager/AVP)- Mumbai- required from Broking/Mutual fund Company
Work Model - Work from office(5days)
- Candidates only from BROKING/AMC
- Should have team handling experience - Content, Campaign and Design
- Should have writing experience (Long & Short)
JD - Lead Content (Sr. Manager/AVP)
Overview:
We are seeking an experienced and talented Content Lead to join our stock broking company. As the Content Lead, you will play a crucial role in developing and implementing our content strategy to engage and educate our clients and prospects. You will be responsible for creating high-quality, informative, and persuasive content across various platforms, including our website, blog, social media, email campaigns, and more. This is a leadership position where you will collaborate with cross- functional teams, manage a team of content creators, and drive the overall content vision of the company.
Responsibilities:
Content Strategy Development:
- Develop and execute a comprehensive content strategy aligned with our brand objectives and target audience.
- Identify content themes, topics, and formats that resonate with our clients and align with their investment needs.
- Conduct market research and competitor analysis to stay informed about industry trends and emerging content opportunities.
Content Creation and Management:
- Create engaging, persuasive, and accurate content, including articles, blog posts, social media updates, videos, infographics, newsletters, whitepapers, and more.
- Collaborate with subject matter experts, market analysts, and internal stakeholders to gather insights and transform complex financial concepts into easily understandable content.
- Edit and proofread content to ensure clarity, consistency, and adherence to brand guidelines.
- Manage the content production process, including ideation, creation, review, approval, and publishing, ensuring deadlines are met.
Team Leadership and Collaboration:
- Lead a team of content creators, providing guidance, feedback, and support to drive their professional growth and ensure high-quality output.
- Collaborate with internal teams, such as marketing, design, product, and compliance, to align content strategies with broader business goals and ensure consistent messaging.
- Foster a collaborative and creative work environment, promoting cross-functional collaboration and idea-sharing.
Performance Tracking and Optimization:
- Monitor and analyze the performance of content initiatives using analytics tools to measure engagement, conversions, and other relevant metrics.
- Identify areas of improvement and optimize content strategies based on data-driven insights.
- Stay updated on industry best practices and emerging content trends to continuously enhance our content offerings.
Requirements:
- Bachelor's/Master's degree in marketing, communications, journalism, or a related field. A background in finance or economics is a plus.
- Proven experience (8+ years) as a content lead, content manager, or a similar role in the finance industry, preferably within a stock broking company.
- Strong understanding of stock market trends, investment products, and financial concepts.
- Excellent writing, editing, and proofreading skills with impeccable attention to detail.
- Experience in managing and leading a team of content creators.
- Proficiency in content management systems (CMS), analytics tools, and social media platforms.
- Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
- Strong analytical mindset with the ability to interpret data and make data-driven decisions.
- Exceptional communication and collaboration skills with the ability to work effectively across teams and stakeholders.
Join our dynamic and growing stock broking company as the Content Lead and make a significant impact on our clients' investment journey through compelling and informative content. Apply now and help us shape the future of our content strategy!
