AddressResponsibilities:
1. Manage Social Media page health of multiple channels within the ZEE network through daily content creation in collaboration with Graphic Designers/Video Editors.
2. Day-to-day coordination with the brand marketing teams for creative & strategic approvals, curation of assets and publishing actions.
3. Build Social Media strategies for new launches, show IPs and platform initiatives from time to time.
4. Contribute cross functionally and identify potential areas of improvement with ideas and insights on Social Media trends, pop culture milestones and data analysis.
5. Contribute to building an effective community through daily ORM drives and ensure that there is always a two-way communication.
6. Contribute to brainstorming new ideas for fresh initiatives.
7. Work with the OAP & Graphic Design teams of respective channels being managed and guide them on creation of digital assets and potentially viral content.
8. Create weekly/monthly reports to track growth and alignment with KPIs and be willing to course correct if need be.
9. Contribute to the larger picture of brand awareness through effective community engagement on all Social Media platforms.
Key Requirements:
1. A thorough understanding of Social Media platforms (Facebook, Instagram & Twitter).
2. A consumer of Social Media content and trends.
3. A thorough understanding of Social Media formats and their significance in the dynamic world of online content (Long format video content, short format video content, in-feed Vs. Stories).
4. Understanding of audiences that exist within each Social Media platform.
5. A keen interest in Hindi and English movies/shows.
6. Basic understanding of Social Media insight & publishing tools.
7. One who keeps up with pop culture trends but not limited to and is quick to think of snackable micro-content creation on the go.
8. Social media agency experience would be a plus.
