AddressOffice Location - Mumbai, BKC
Line of Business - MNC Broking Platform
Role and Responsibilities :
- Responsible for Digital Engagement revolving around Customer Lifecycle Journey from onboarding to retention through data analytics, insights and segmentation to achieve business objectives
- Identify relevant customer set for each product and drive product sales
- Improve Digital Business penetration across non broking segments like MF, Insurance, IPOs, OFS, etc.
- Ensure seamless and intuitive client experience on the trading mobile app and web platform
- Responsible for defining online user journeys and customer experience on all digital platforms
- Liaise with Marketing teams, agency and vendors in content creation and implementation across digital platforms to improve activation, engagement and retention
- Focused strategy in increasing margins and transactions from new customers through intuitive and personalized marketing across various channels
- Execute engagement plan across digital mediums to create awareness and ensure maximum visibility on the platforms
- Ensure that all communication material required for educating customer is developed, designed within the time frame specified
- Maintaining and analyzing weekly/monthly/quarterly/yearly data to gain insights on platforms and product performance, recognize potential business improvement areas, etc
- To work closely with support and functional teams (Product, MIS, Marketing, and IT) to achieve desirable outcomes
- Conduct training / webinars on digital products/platforms/tools to all clients to educate on our digital offerings
- Manage, analyze and draw conclusions on campaigns (conversion rate, bounce etc)
- Competition mapping analysis for understanding the market & industry trends
- Responsible for implementing referral strategy and marketing campaigns related to client referrals through rewards and incentive programs and promotions
- Referral module development - landing pages / systems, integration across platforms, tracking through systems
- Create material - soft /hard copies collateral of referral program and policies and other content of various types (written case studies, customer testimonial videos, presentation slides, etc.) based on our customer's experiences and successes
- Provide insights to management on reasons for revenue de-growth and aid in taking preventive action
- Specialize in managing omni-channel, real time, personalized marketing automation across customer lifecycles and driving business KPI's
Qualifications Requirement :
- Self-starter with a strong sense of ownership
- Proven experience as a Program Manager or other managerial position
- Thorough understanding of project/program management techniques and methods
- Understanding the product life cycle and sympathy towards customer pain points
- Able to generate ideas and solve problems independently and consistently
- Excellent Knowledge of performance evaluation and change management principles
Education Requirement - Minimum Graduate, M.B.A (Preferred)
Work Experience - 7+ years
