AddressThe role requires a good blend of marketing, product and interpersonal skills with a passion to provide every necessary support to cross-functional teams - overall planning and execution of Marketing efforts - identifying a target audience, including marketing & launch plans, outlining sales & pricing structures for APAC regions.
What are we looking for in the perfect candidate?
- Develop and execute comprehensive demand generation strategies to promote company's solutions, increase brand awareness, and drive qualified lead generation.
- Collaborate with cross-functional teams to develop and execute targeted lead generation campaigns, including email marketing, content marketing, paid advertising, and events, with a focus on driving conversion and revenue growth.
- Optimize the company's online presence, including the company website, landing pages, and digital advertising, to generate high-quality leads and engage with the target audience.
- Conduct market research and competitor analysis to identify trends and opportunities, and develop strategies to effectively position the company's solutions in the market.
- Monitor and analyze demand generation metrics, such as lead quality, conversion rates, and pipeline contribution, to measure the effectiveness of marketing campaigns and make data-driven decisions.
- Develop product messaging and position the product informed by user research, partner insights, and extensive product understanding
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- Master's degree is a plus.
- Proven track record of at least 6 years in B2B SaaS marketing, with a specific focus on demand generation, lead generation, and revenue growth.
- Strong understanding of demand generation principles, strategies, and tactics, with hands-on experience in developing and executing integrated campaigns across multiple channels.
- Excellent leadership and team management skills, with the ability to inspire and motivate a team to achieve targets and deliver high-quality results.
- Solid analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.Exceptional written and verbal communication skills, with the ability to effectively articulate complex ideas and concepts.
- Proficiency in using marketing automation tools, CRM systems, and analytics platforms.Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Knowledge of the B2B SaaS industry, market trends, and competitive landscape. R
The company is one of the largest AI first companies globally, based out of India.Great customers: Some of the most notable brands in the world - Oyo Rooms, Samsung, Tata Teleservices, Club Mahindra, KFC, Coca-Cola, to count a few.Impact: A fun and exciting start-up culture that empowers its people to make a huge impact.
