AddressJob Purpose:
The role will be responsible for managing Internal Communications Pan India.
Accountabilities & Responsibilities:
ACCOUNTABILITIES
ACTIVITIES
1
Internal communication Strategy
- Design and craft effective Internal Communications and campaigns.
- End-to-end management of large events such as Town Halls, celebrations and launches such as Jashn, Diwali, CSR launches and other employee events.
- Draft and design newsletters, emailers, documents, case studies, reports, case stories, posters, brochures, infographics, flyers, and merchandise for internal use.
- Ability to influence and support at the Executive level. Support senior management leadership to get their teams engaged on the purpose, new product launches, and innovation behind campaigns, initiatives and, achievements in the business.
- Providing creative, event and asset development support to all business verticals as relevant, including Refinery, Marketing, EPS-IST and Asset Development.
- Partner with various functional and business teams to provide advisory and guidance to ensure effective corporate communications and advocacy. From joint conceptualization, launch and sustenance of campaigns to drive maximum employee participation thereby supporting key business cross-org initiatives such as Project Shakti, Compliance, HSE, CSR annual campaign calendars etc,
- Manage corporate announcement and change initiatives as well as regular tactical and strategic communications.
- Partnering with our CEO, CMO, CFO and MC members team to drive innovative communication and engagement campaigns towards bringing their employee and team agendas to life. Eg Marketing Matters, CFO Women Financial Advisory Session, Women’s Day sessions etc.
- Ownership for various internal communication channels, ensuing cross-org visibility, awareness and education.
- Launch periodic cross-org initiatives to drive the feeling of One Team One Nayara through a variety of initiatives such as employee volunteering, publications, events and campaigns.
- Brand custodian, including monitoring and guidance to vendors supporting various teams for their requirements and ensuring on-brand development of their Internal Communications across functions (Admin, L&D, HSEF, Compliance etc)
2
Employer Branding Strategy:
- Collaborate with key stakeholders, including HR, Marketing, and leadership teams, to communicate the organization's employee value proposition (EVP) internally.
- Support employer branding campaigns by close collaboration with external communication team.
- Merchandise - Regular development of a wide range of employee merchandise to boost brand visibility and inspire pride in Brand Nayara.
- Development of high-quality brand assets such as photoshoots of assets and employees, videos production for events and employees.
3
Employee experience a nd building brand champions
- Fostering a positive employee experience by nurturing a culture of engagement by developing and implementing communications and initiatives that promote employee involvement and pride in the organization and its ethos.
- Develop strategies to amplify positive employee experiences and stories internally and externally, leveraging social media and other platforms.
- Collaborate with cross-functional teams to drive employee recognition and reward programs, employee surveys, and feedback mechanisms.
4.
Employer Brand Monitoring and Analytics:
- Utilize analytics tools and metrics to measure the impact and effectiveness of internal communication initiatives and undertake data-driven modifications for enhanced visibility and participation.
- Generate regular reports and insights to leadership on the success of internal communication efforts.
- Stay updated on industry trends, best practices, and emerging technologies related to Internal Communications.
5.
Vendor management
- Coordination will internal departments for procurement, payments, and related processes for all Internal Communication vendor's requirements
- Increasing number of high-quality vendors within our merchandising ecosystem towards bringing the best quality output across communication requirements - creative agencies, video agencies, event agencies, merchandise vendors, specialist agencies, publishing houses, production houses, NGOs, etc.
- Ensuring procurement, approvals and billing processes are followed as per the DOA. Handing end to end all requirements across Internal Communications, dealing with vendor conflicts and resolution of the same.
Skills & Knowledge:
Educational Qualifications & Certifications: MBA/Masters in Event Management / Digital Marketing/ social media
Relevant (Functional/Level) & Total Years of Experience: At least 10-12 years in communications
Functional Skills:
- Strong interpersonal skills
- Problem solving orientation.
- Ability to think conceptually and creatively.
- Ability to develop and execute internal communication strategies, across organisational requirements.
- Ability to work in team as well as independently.
Behavioural Skills:
- Compliance mindset
- Ability to prioritize and problem-solve.
- Ability to handle multiple high priority deliverables at the same time.
- Influencing and negotiating skills
- Both team player and ability to manage jobs independently
