Senior Manager Global Campaign Manager

Job Description

With a startup spirit and 115,000 + curious and courageous minds, we have the expertise to go deep with the world&rsquos biggest brands&mdashand we have fun doing it! We dream in digital, dare in reality, and reinvent the ways companies work to make an impact far bigger than just our bottom line. We&rsquore harnessing the power of technology and humanity to create meaningful transformation that moves us forward in our pursuit of a world that works better for people.

Now, we&rsquore calling upon the thinkers and doers, those with a natural curiosity and a hunger to keep learning, keep growing. People who thrive on fearlessly experimenting, seizing opportunities, and pushing boundaries to turn our vision into reality. And as you help us create a better world, we will help you build your own intellectual firepower.

Welcome to the relentless pursuit of better.

Inviting applications for the role of Senior Manager - Global Campaign Manager

We welcome talent that will constantly push the boundaries for newer and better ways of doing things. The Global Campaign Manager plays a pivotal role in helping Genpact take growth to the next level through global marketing campaign planning and execution designed to drive results.

In this role, you will be responsible for the planning, management and execution of multi-channel marketing activities and campaigns. You must possess strong marketing, communications, and program management skills, with the ability to work seamlessly with peers across the marketing function and collaborate with colleagues to achieve common growth ambitions.

Responsibilities

. Campaign planning.

o Manage the go-to-market planning process and cadence working in collaboration with program owners

o Support the Vertical/Horizontal Marketing Leader in the development and execution of the Global Field Marketing Plan for key markets, to position Genpact as a digital transformation leader and achieve key marketing objectives: 1. increase brand awareness, 2. create demand (pipeline inflow) for our chosen services and 3. convert demand and strengthen client engagement

o Make recommendations on the marketing plan based on best practices and performance

o Conduct ongoing research and analysis of &lsquospaces and places frequented by our target audience - helping Marketing decide on key influencers (media, events, industry associations etc.) and where to invest

o Assess market and customer trends, sales performance, and growth targets to inform marketing strategy

. Campaign operations

o Drive contact data management by maintaining and updating the contact database across our chosen audiences. Work with Master Data Management team to build campaigns in our CRM system (SFDC), and build lists for multi-channel campaigns including email, inside sales/tele nurture, events, etc.

o Manage audience segmentation and customer journey mapping

o Assist in the management of finance provisions (budget management, forecasting, invoice payment, etc.) across assigned vertical or horizontal markets.

o Work with central marketing automation teams to build and set up campaign architecture in the CRM (SFDC) and marketing automation platform (Marketo) for integrated system and delivery

. Campaign activation

o Provide project management support across assigned marketing campaigns in chosen vertical or horizontal - drive a rigor and cadence by collaborating across the marketing, business, and growth ecosystem to meet the program deliverables