AddressSenior Demand Marketing Manager I Full Time
About us:
Spendflo simplifies SaaS procurement and management for Modern CFOs. We buy, renew and manage SaaS for our customers and guarantee significant savings in both time and effort. Our SaaS management platform drives buying, collaboration, and contextual automation with best-in-class experience, enabling us to put SaaS procurement on autopilot for our customers. We're on a mission to change how SaaS is bought and used. So, if you love learning, want to be a part of a fun team, and make a mark in the global SaaS industry, you'll feel right at home in Spendflo.
Job Description:
Spendflo is a Series-A funded spend management platform that's making a difference in the fast-growing SaaS space. We are currently at the cusp of hyper-growth and looking to add people to the marketing team that's on the frontline to facilitate this growth.
The Demand Marketing role will be a core part of the marketing team and will be focused on generating pipeline and revenue primarily from our digital channels (SEO and Paid media)
Responsibilities:
- Be the owner of pipeline driven from digital channels to support sales motions.
- Create and implement a comprehensive inbound marketing strategy that includes identifying target audiences, acquisition channels, high impact opportunities for optimization, and budget allocation.
- Manage and optimize our website funnel and acquisition channels including organic, paid media (Search & Social).
- Manage our SEO strategy and implementation. Perform regular keyword research & website audits to identify tech SEO opportunities to improve efficiency.
- Work closely with the content team to build the content calendar based on our SEO strategy.
- Build and maintain our paid media strategy across channels like Google, LinkedIn and Facebook.
- Build and execute a pipeline of experiments across our channels to optimize the website conversion rate and improve CAC.
- Collaborate cross-functionally with sales, growth & product marketing teams to identify opportunities to execute new campaigns.
Ideal candidate and the expertise that we expect:
- 4+ years of experience in handling digital channels for growth stage startups. SaaS experience is a plus.
- A genuine curiosity about SaaS and SaaS products; Adept with technology and tools.
- Nifty Excel/Sheets skills.
- Ability to framework-ize thoughts, communicate clearly and make genuine compelling pitches
- Be exceptionally detail-oriented and analytical with strong problem-solving skills.
- Prior experience working with Google, Facebook and LinkedIn ads and a strong understanding of account structure and how the channels work.
- Excellent quantitative and data analysis skills and an experiment-and-learn mindset
