AddressSenior Business Analytics Manager (Post MBA - 6 +years of exp or Post B.Tech 8+ Years of exp)
This role involves applying analytics across platforms to derive consumer insights. This role involves building and validating hypotheses on consumption behaviour. It also involves independently own analytical tasks for the content launch strategies and
Consumer targeting on TV & OTT Platform
Context:
- Network Business Analytics is central team that is applies analytics across platforms to derive consumer insights. These insights are shaping the decisions on consumer and content strategy on our subscription and premium business on their platform.
- They are also responsible for tracking the network health and solving for overall network share growth on TV side.
Key Responsibilities:
- Build deeper understanding of consumer across TV and Digital platforms
- Query and mine the big data to identify patterns in consumption and profile
- Apply analytics to size growth opportunity and identify targets
- Build data driven insights that help actionable recommendations on content, programming, and scheduling
- Develop analytical approaches to the business problems
- Manage analytical resources with a single focus on drive consumer and content insights
- Present findings to the leadership and help drive insights backed narrative
Performance Measures:
- Actionable insights generated
- Subscription growth
- Consumption growth
