Senior Director Adidas Brand

Be the ambassador of Brand Leadership in India and drive the goal to be the best sports brand in the world by inspiring and guiding the organization to adopt brand led processes, a consumer centric mind-set and the behaviour of One Team-One Brand-One Plan.
Drive the strategy for strengthening Brand Advocacy through effective range management, marketing activation and retail activation to improve consumer experience at all points-of-sale (Retail, Franchise, e-commerce, Wholesale) and drive Net Promoter Score.
Key Responsibilities:

• Inspire the organization to become faster, more agile and consumer obsessed.
• Drive the strategy for strengthening Brand Advocacy through effective range management, marketing activation and retail activation to improve consumer experience at all points-of-sale (Retail, Franchise, e-commerce, Wholesale) and drive Net Promoter Score.
• Provide a clear vision and direction to brand team, measuring and effectively performance managing team against MYBEST objectives and department Key Performance Indicators
• Drive India's Strategic Business Plan to ensure alignment between concept-to-consumer strategies and financial targets.
• Drive implementation of concept-to-consumer plans by Business Unit, including account plans by Category.
• Manage the range selection process based on Emerging Markets recommended range/ packages in coordination with the Emerging Markets Business Unit leads and lead range segmentation and support channel segmentation initiatives in partnership with the channel teams.
• Drive performance marketing for own eCom channel
• Provide timely and comprehensive market input (consumers, competitors, channels, pricing...) to Emerging Markets Business Unit and Concept-to-Consumer teams to support development of the Emerging Markets Business Unit strategy incl. Brand Collection and EMMR range, key concepts, and activation calendar.
• Establish a high-performance culture and drive employee engagement, leading by example.

KPIs

• Brand KPI's : Momentum, NPS, SPI
• Sales: Net Sales, Growth, Category growth
• Margin: Go in Margin, Net Margin
• Full Price Sell Through
• Market Share
• Market Direct Brand Contribution vs Plan
• Efficient use of MWB for brand activation (Marketing ROI)

Key Relationships:

• Key Emerging Markets teams - Business Units, Brand Activation, Concept-to-Consumer, Marketing Operations, Business Intelligence
• Marketing Directors from other Emerging Markets Countries
• All relevant project teams
• Global Operations team

Knowledge, Skills and Abilities:

• Passion for sports and leadership
• Ability to develop and implement strategy
• Strong Business understanding and Commercial acumen
• Strong presentation/communication, negotiation and influencing skills
• Consumer-focused with an excellent ability to balance brand and commercial aspects and build channel specific Go to Market solutions
• Advanced cross functional marketing knowledge and strong understanding of Retail, e-commerce and Wholesale channels in sporting goods, fashion or other youth culture brands
• Expert understanding of Indian market's consumers, accounts, economic environment, and commercial needs.

Requisite Education and Experience / Minimum Qualifications:

• 15+ years of functional experience in merchandising/product, marketing, sales/retail/digital required, ideally in sporting goods, fashion or Consumer Goods industries
• Minimum of 5-7 years leadership experience
• MBA in Marketing from a top college
• Fluency in English