Retention Marketing Role - Fintech/Bfsi/Insurance (8-11 Yrs)

Retention Marketing - Mumbai - FinTech/BFSI

Skills: CLM, Loyalty Marketing, Retention Marketing, clever tap/webengae/moengage

Company Details - Insurance Technology - Unicorn Company - Andheri
Exp: 8 to 11 years
Location: Mumbai
Job Details:
Key Responsibilities:
- Optimize yield across channels through A/B testing, ROI analysis, and experimental campaign design;
- Develop and execute the short-term and long-term Growth strategy
- Work with Data Science/Analytics to develop real-time performance marketing reports and statistical models;
- Collaborate with the Product & sales to develop strategic marketing initiatives that increase the adoption
Qualifications:
- 8+ years of growth marketing experience or an analytical role at a tech company
- Ability to compile and analyze performance data and metrics for use in discovering actionable insights, an Excel master;
- Results-oriented: Strategic, focused on outcomes.
- Have an Experimental approach
- Experience developing marketing measurement systems and holding the team accountable to hitting ambitious growth goals