Address
Form of workCompany Background:
SUGAR Cosmetics ( www.sugarcosmetics.com ) is India’s fastest-growing premium cosmetics brand with a product portfolio that has consistently received excellent reviews across its own and partner channels. With a cult-following across millennials, SUGAR targets 25 to 35-year- old women with clutter-breaking products that have rich payoff with its unapologetically bold brand identity. The 7-year old company recently secured its Series B funding from marquee investors A91 Partners, IndiaQuotient, etc. to further accelerate and build an exciting global beauty brand. We are now looking for ambitious, driven individuals to join us on this journey and create experiences of a lifetime and our team.
Website : http://www.sugarcosmetics.com
Position : Assistant Manager - Retention Marketing
Working Days: Monday to Friday
Location : WeWork Chromium, Jogeshwari - Vikhroli Link Rd, Andheri East, Mumbai, Maharashtra 400076
Sugar Cosmetics raises $50 million led by L Catterton:
https://economictimes.indiatimes.com/tech/funding/sugar-cosmetics-raises-50-million-led-by-l-catterton/articleshow/91898603.cms
Role Expectations:
- Launch and Manage Retention marketing efforts for Customers acquired across DTC and Brand
Stores.
- Conceptualize, help build the technology, launch, promote & run the Retention Marketing
programmed across all Vellvette Brands – SUGAR Cosmetics, SUGAR POP, Quench Botanics
and any new brand launched or acquired.
Role Deliverables:
A. Define Programme Construct
- .Understanding existing consumer behavior
- Determining what kind of construct would work best
- Cost construct, Retention Marketing plans
- .Seamless Cross-Brand linkage
- Exploring curated partnerships with other complimentary brands
B. Build Tech and integrate with Website, App and Store POS
- Customer Engagement Platform (CEP) integrated with Marketing Automation Platform
- (MAP)
- Build Consumer information, onboarding and usage journeys within Web and App
C. Communication and Design
- Communication & Experience design across all touch points pre & post
- onboarding – physically & digitally
- Initiatives for profile enrichment of existing customers
- On-Going communication to earn, redeem, lapsing, upgrading etc.
- Build automated communication journeys through MAP
D. Ongoing Management to Drive
- Enrollment and Adoption
- Micro-Cohorting and Personalization
- LTV Improvement
- Emotional connect and experiences
- NPS and Referrals
E. Business Analytics to improve
- AOV on subsequent orders
- Category penetration
- .Product width
- Repeat product usage
