AddressRetention Marketing
Required Skills: Customer Relationship Management (CRM), Microsoft Excel Expert, Google Analytics, A/B Testing Familarities, Creating Journeys
Requirements and skills:
- Familiarity with A/B testing methodologies.
- Knowledge of e-commerce, subscription-based models, or relevant industries.
- Proficiency in using analytics tools such as Clever Tap, Web Engage, Mo Engage (or similarCRM's) Tableau, Google Analytics, Excel
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
- Minimum 2 years of experience in CRM or a similar role
- Proven experience in Retention Marketing or a similar role.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Experience with customer segmentation and targeting strategies.
- Excellent communication and interpersonal skills.
- Proficiency in marketing automation tools and customer relationship management (CRM) systems.
- Creative mindset with the ability to think strategically and execute tactically.
