Manager - Retention Marketing - Media Firm (4-13 Yrs)

Work Description :
- Setup campaigns in Retention Marketing automations tools using Email, SMS, WhatsApp, Push Notifications. Retain, upsell, cross sell to customers acquired through website sales Strategy
- Accountable for repeat purchase revenue using CRM & communication sequences
- Drive customer lifetime value [LTV] to maximize ROAS
- Conduct customer segmentation to build sets of target audiences & cohorts
- Plot product wise customer journey and build what-if workflows based on user-action

Execution :
- Setup drip marketing campaigns in Clevertap, WebEngage, Netcore or similar tools
- AB test copies & creatives to increase open & click rates and content engagement Analytics
- Nurture B2C customer base using monthly cohorts analysis
- Segment & retain customers using RFM analysis
- Analyze campaign & website transaction data to build consumer journey
Candidature requirements :
- 4+ years experience in B2C ecommerce, SaaS, digital & analytics companies
- Hands on experience with Clevertap, WebEngage, Netcore or similar tools [Mandatory]
- Experience in Customer Success with SaaS company [added advantage]
- Deep expertise in customer retention, loyalty, app engagement, repeat purchases, CRM
- Strong analytical mindset with data driven decision making
- Highly digital tools savvy to drive performance