Address- Performance App Marketing Location: Mumbai Qualification: MBA/Postgraduate from premium institute
- Experience: 2-8+ years of relevant experience.
- Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database, Social Media, and display advertising campaigns
- Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Optimise install campaigns to improve cost per install, installation rates, post install performance.
- Manage all the programmatic campaigns from ideation to media planning and optimization. Measure App engagement metrics like MAU, DAU, Converting users on a regular basis.
- Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence.
- Identify trends and insights, and optimize spend and performance based on the insights - Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints, Instrument conversion points and optimizes user funnels - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Managing budgets and financial for digital marketing initiatives for the organisation.
- Skills Required: Experience in Adwords, Social Media marketing (Facebook, Twitter), content marketing, affiliate channels and google SEM.
- Hands-on experience in designing and launching digital media campaigns in at least one of the digital platforms such as Facebook, Google, RevX, Criteo, etc. for the ecommerce industry
- Hands on experience of using analytics tools like Clevertap, Appsfyler and Adobe Analytics, Strong orientation towards data gathering, problem solving, experimenting, and iterating with the results, to arrive at the right solution.Customer centric and problem-solving mindset.
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments, Experience in setting up and optimizing Google Adwords campaigns
