AddressRole: Marketing Manager
Experience: 10–15 years in Marketing Domain.
Education: Graduate - Marketing or MBA - Marketing Specialisation.
Location: Pune.
JOB SUMMARY:
SPAR Solutions seeks a dynamic, collaborative Marketing Manager to own, drive, and execute a comprehensive and integrated digital marketing and GTM strategy, product marketing, and campaigns in support of the business goals. He/She should be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people person who loves the rewarding challenge of building a brand, we want to hear from you.
- Extensive demand generation experience in B2B tech, with expertise in leveraging digital channels to drive lead generation and brand amplification.
- Strong analytical skills, and demonstrable experience synthesizing data and making strategic decisions using Salesforce, Account Engagement (Pardot), etc.
- Empathy – for our team, our partners, our clients, and their customers.
- Team player with exceptional communication and interpersonal skills.
- Ability to operate and excel at strategic as well as tactical levels. Willingness to roll up sleeves to get the job done.
- Exceptional communication and collaboration skills, both at the executive level and with peers and cross-functional teams. Can clearly articulate ideas, frame problems and offer solutions.
- Ability to develop and optimize marketing strategies across key channels: SEO/SEM, paid social, email, owned web media properties, and third-party.
- Strong copywriting skills.
- Natural curiosity to discern product and solution messaging and position opportunities in the market to drive adoption and revenue targets.
- Oversee design and creatives.
- Strong and effective Storyteller.
- Knowledge of Pragmatic Product Marketing Framework.
- Thrive in complexity and ambiguity.
- Must be technically proficient and have a strong understanding of marketing processes.
- Ability to translate business needs into technical requirements.
- Experience with marketing automation and CRM tools.
- Analytical thinker, naturally curious, and thrives in working in cross-functional teams.
- Must be passionate about digital and interactive marketing strategies and integrated marketing.
- Must be motivated, a self-starter, a change agent and a perpetual learner.
KEY DUTIES/RESPONSIBILITIES:
- Demand Generation: Plan, implement, and measure multi-channel demand generation programs to drive brand awareness, inbound pipeline generation, and accelerated inbound revenue.
- Leadership, Strategy, and Project Management: Work directly with internal stakeholders, leadership and creative teams, leading the execution of our programs.
- Data Analysis and Reporting: Analyze performance data, report on the results, including campaign results, and data stories, and send recommendations. Rapidly iterate on a strategy based on findings.
- Revenue Accountability: Be accountable to revenue results, not leads.
- Bring products and solutions to the market through a pragmatic approach.
- Manage and oversee the marketing team, interns, and agencies.
- Have a strong design, writing, video creation and storytelling background.
- Coordinate and oversee all marketing projects and be very comfortable working in an agile environment that is fast-moving and technical.
- Help manage the current partnerships and enhance our web, social, and traditional marketing initiatives.
- Develop digital marketing strategies including the management and optimization of SEM, SEO, Social Marketing, LinkedIn, Content Creation (Video, Design, Podcast, etc.) and Email Marketing Automation using industry best practices.
- Collaborate with key stakeholders to develop, monitor, and optimize programs throughout the customer journey and sales funnel.
- Identify opportunities to develop new channels and/or expand existing channels for customer acquisition.
- Paid Media Campaign Management: Plan, test, implement, and measure multi-channel media campaigns to drive inbound demand.
- Perform audience research to develop new campaign ideas for paid search and paid social.
- Manage day-to-day performance across several media channels including LinkedIn.
- Rapidly iterate on a strategy based on findings.
Note:
Should be open to adjusting to the US timings since collaboration with the US team is essential for this role.
Physical Requirements:
- Should be willing to work from office.
- Should be able to join immediately.
- Must be able to perform the essential functions of the position with or without reasonable accommodation.
COMPANY PROFILE:
SPAR Solutions (based out of Atlanta, USA and Pune, India) is an employee-friendly place full of confident, result-oriented people with high energy levels and uncompromising work ethics. Compensation (matches or exceeds industry benchmarks) is driven by merit and performance; there is no limit to professional growth.
If you believe that values like a consultative, detail-oriented, quick learner, team player, high performance, creativity and fun are your calling, you would be a great fit on our team.
Contact Details:
Talent Acquisition Team
HRM | HR Department/ SPAR Solutions
Address: SPAR Solutions India Pvt. Ltd. Pune IT Park,
B - 503, Bhau Patil Marg, 34 Aundh Road, Bopodi, Pune.
Maharashtra, India. Pin Code: 411020.
Website: sparsolutions.com
LinkedIn: https://www.linkedin.com/company/spar-solutions-llc
Twitter: https://twitter.com/sparsolutions
FB: https://www.facebook.com/SPARsolutions
