AddressWe are looking for a Performance Marketing Manager for India's Largest artisan bakery brand.
About Company
Our client is one of the strongest brands in the Bakery category, having a 25000 sq ft state-of-the-art centralized manufacturing facility with European equipment near Ahmedabad, Gujarat. The founding team consists of a 'Master Baker' from Le Cordon Bleu, Paris, one of the finest culinary institutes in the world and an IIM-A alumni with a McKinsey background.
Key Responsibilities:
- To generate revenue in the D2C vertical as per the company's business plan
- To create and implement successful campaign strategies for Performance Marketing on FB/Insta/ Google, etc
- To develop a team under them to help with analytics and execution of digital campaigns
- To design and run marketing campaigns on these portals and report its ROI with analytics - Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance
- Drive the collection and understanding of customer engagement data to identify conversion optimization opportunities
- Use a process of testing to prove hypotheses and recommend performance optimizations
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
- Help support weekly and monthly reporting of channel metrics, goals, and other KPI's.
Requirements:
- Should have in depth knowledge of how to run successful digital campaigns including the quality of content creation
- Should have in depth knowledge of how to run successful digital campaigns including the quality of content creation
- Someone who understands running specific campaigns for top of funnel customers and di- erent campaigns for retargeting bottom of funnel customers
- Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
- Must possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.
- Highly goal-oriented and self-driven individual with excellent communication skills.
- Open minded, curious and a strong problem solver.
