Digital Marketing Manager

Job Description:
We are seeking a highly motivated and experienced Digital Marketing Manager to join our team. The ideal candidate will be responsible for developing, implementing, and managing Digital Marketing campaigns that promote our company's products and services.
Responsibilities:
Develop and implement Digital Marketing strategies to drive online traffic to the company website and generate leads.
Manage and optimize digital advertising campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
Utilize SEO techniques to improve the company's organic search rankings and increase visibility on search engines.
Monitor and analyze the performance of Digital Marketing campaigns using web analytics tools such as Google Analytics and make data-driven decisions to optimize campaign performance.
Create and manage email marketing campaigns to nurture leads and engage with customers.
Collaborate with the content marketing team to develop high-quality, engaging content for digital channels including social media, blogs, and website.
Stay up-to-date with the latest trends and best practices in Digital Marketing and implement innovative strategies to keep the company ahead of the competition.
Work closely with the sales team to align Digital Marketing efforts with sales goals and objectives.
Manage Digital Marketing budgets and allocate resources effectively to achieve marketing goals within budget constraints.
Identify new Digital Marketing opportunities and channels to expand the company's online presence and reach new audiences.
Requirements:
Bachelor's degree in Marketing, Digital Marketing, or related field.
Proven work experience as a Digital Marketing Manager or similar role.
Demonstrable experience developing and implementing Digital Marketing strategies that drive results.
In-depth knowledge of Digital Marketing channels including SEO, SEM, PPC, email marketing, social media, and content marketing.
Experience managing digital advertising campaigns across multiple platforms.
Strong analytical skills and proficiency in web analytics tools such as Google Analytics.
Excellent communication and interpersonal skills.
Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
Strong leadership skills and ability to work collaboratively with cross-functional teams.
Certification in Google Analytics, Google Ads, or other relevant Digital Marketing certifications is a plus.
If you meet the above qualifications and are passionate about Digital Marketing, we encourage you to apply for this exciting opportunity. Please submit your resume and cover letter detailing your relevant experience and why you would be a great fit for this role.