Digital Marketing Manager

Designation - Digital Marketing Manager 

Years of Experience - 7 to 10 years 

Location - Mumbai 

Job Description :- 

• Plan and execute all Digital Marketing campaigns ( SEO/SEM, email , social media and display advertising ).
• Measure and report performance of all Digital Marketing campaigns. 
• Identify trends and insights, and optimise spend and performance based on insights. 
• Collaborate with internal teams to create landing pages and optimise the user experience. 
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate. 

KPIs:

• Website traffic and user engagement traffic. 
• Conversion rates from digital campaigns. 
• Cost per Acquisition (CPA) and Cost per click ( CPC). 
• Search Engine Rankings for targeted keywords.
• Social media engagement and growth metrics.