Digital Marketing Manager

If you live and breathe Digital Marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our Digital Marketing campaigns across all digital channels.
Responsibilities

• Plan and execute all Digital Marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all Digital Marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  

Requirements And Skills

• BS/MS degree in marketing or a related field
• Proven working experience in Digital Marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
  

Skills: user experience,campaign management,seo/sem,video production,team management,analytics,graphic design,analytical ability,email marketing,entrepreneurship,data-driven thinking,marketing strategy,social media,conversion points,display advertising,Digital Marketing,customer experience,emerging technologies,content marketing,landing pages,marketing,copywriting,marketing database,branding,google adwords,performance management,crm,market research,online marketing,website analytics,ppc,measurement,mentoring,email,javascript,seo,budgeting,social media marketing,ad serving tools,e-commerce,target audiences,css,communication,project management,web design,html,marketing automation,leadership

Skills: Emerging Technologies, Measurement, User Experience, Leadership, Video Production, Google Adwords, e-commerce, Social Media, Crm, Email, Seo, Marketing Strategy, Team Management, Ppc, Analytical Ability, Graphic Design, Entrepreneurship, Marketing Automation, Budgeting, Marketing, Online Marketing, Performance Management, Copywriting, Branding, Digital Marketing, Css, Web Design, landing pages , Analytics, Campaign Management, Social Media Marketing, Communication, Html, Email Marketing, Project Management, Content Marketing, Mentoring, Javascript, Market Research, display advertising , Customer Experience

Experience: 0.00-2.00 Years