AddressAs a Key Account Manager in our dynamic advertising agency, you will play a pivotal role in managing and nurturing our key client relationships.
You will be responsible for ensuring client satisfaction, driving revenue growth, and collaborating with cross-functional teams to deliver exceptional advertising solutions.
This position demands a seasoned professional with a deep understanding of the advertising industry, exceptional communication skills, and a proven track record of successfully managing key client accounts.
Responsibilities:.
Client Relationship Management:.
- Cultivate and maintain strong relationships with key clients, understanding their business objectives and marketing goals.
- Act as the main point of contact for key clients, ensuring seamless communication and a high level of client satisfaction.
Strategic Account Planning:.
- Develop and implement strategic account plans to achieve revenue targets and maximize client value.
- Collaborate with clients to understand their marketing needs and align agency services accordingly.
Cross-Functional Collaboration:.
- Work closely with internal teams, including creative, media, and analytics, to develop and deliver comprehensive advertising solutions.
- Facilitate communication and coordination among different departments to ensure client needs are met efficiently.
Campaign Management:.
- Oversee the end-to-end execution of advertising campaigns, ensuring they align with client objectives and meet quality standards.
-Monitor campaign performance and provide strategic insights and recommendations for optimization.
Budget Management:.
- Manage client budgets effectively, ensuring optimal utilization of resources and delivering value for the client's investment.
- Provide financial forecasts and reports to both clients and internal stakeholders.
Contract Negotiation:.
- Lead contract negotiations, ensuring terms are favorable for both the client and the agency.
- Work closely with legal teams to finalize and execute contracts.
Market Analysis and Trends:.
- Stay abreast of industry trends, market conditions, and competitor activities to provide valuable insights to clients.
- Proactively recommend innovative advertising solutions based on industry best practices.
Client Retention and Growth:.
- Identify opportunities for account expansion and upselling of additional agency services.
- Implement retention strategies to ensure long-term partnerships with key clients.
Qualifications:.
- Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus.
- Proven experience (2-8 years) in Key Account management within the advertising industry.
- Strong understanding of advertising and marketing principles.
- Exceptional communication, negotiation, and presentation skills.
- Analytical mindset with the ability to interpret data and make strategic recommendations.
- Results-driven with a track record of meeting and exceeding revenue targets.
- Ability to thrive in a fast-paced, dynamic work environment.
