AddressPerformance Marketing Lead - Ecommerce
- Develop & execute detailed monthly plans with right mixThe Performance Marketing associate will be responsible for driving customer acquisition and achieving monthly revenue targets for our own website through end-to-end management of digital marketing activities, optimization of performance & costs/CAC etc. on a day to day basis
- Develop & execute detailed monthly plans with right mix across digital platforms (Google, FB, Insta, YT etc.) for achieving the sales targets with optimal CAC & ensuring profit targets are met.
- Own performance KPIs including P&L for sales from our own website.
- Plan& implement campaigns and create optimal digital media mix in line with targets.
- Daily campaign management across all the digital acquisition and remarketing platforms.
- Design & execute effective promotions strategy to push sales numbers as well as uplift visibility, mind metrics.
- Optimize continuously to ensure high ROI and minimize CAC.
- Leverage web analytics to derive actionable insights.
Skills:
- Strong experience in web analytics tools and techniques (E.g. Google Analytics, Adobe omniture, Shopify analytics, etc.)
- Proficient in quantitative analysis & insighting
- Data/numbers oriented
- Good at advanced excel/other data analysis tools
- Strong verbal & written communication.
- Core digital marketing skills & hands-on experience across all key platforms such as Google, Facebook, Instagram, DV360, GDN, Youtube etc.
- Hands on experience with FB Ads Manager and Google ADs.
- 1-2 years of experience of which majority should be in a D2C ecommerce set up leading the Performance Marketing function.
