Lead - Brand Planning & Marketing - Architecture Industry (5-8 Yrs)

Brand Planning and Marketing Lead - Architecture Industry

Key responsibilities:

- Rx to OTC brand switching consultation
- Developing different engagement programs for architectural companies (Organizing conferences, workshops)
- Analysis of different therapeutic segments, markets
- Analysis of different Infrastructure market segments, potential, 4Ps
- Brand positioning and Brand communication for different brands
- Competitive analysis, market analysis to design marketing campaigns
- Brand positioning and brand communication
- Planning and recommendation of brand architecture
- Planning and execution of brand workshops
- Defining the brand purpose and the brand world
- Consumer research, in-depth consumer behavior understanding, insight mining
- Competition products mapping, analyzing application segments and to find out gap areas in existing portfolio and new product development
- Identification of potential markets for products launch, re-launch and brand extension
- Working on different promotional tools and 360o marketing plan for different products
- Perception analysis and strategy recommendation based on that for different products
- Inputs in creating the brand identity (brand name, logo)