AddressLead - Brand Marketing
Core Responsibilities:
- Would contribute to the Brand Development, campaigns and Go-to-Market strategies
- Focussed on driving the brand health metrics, growth & customer task for the brand, through brand development, consumer led projects and brand building.
- The role also involves crafting comms and deployment, across relevant touch points with the consumers as well as stakeholders
- Build a data driven culture in design to raise the bar for marketing campaigns and brand positioning
- Build and execute brand strategy into plans, brand positioning and go-to market strategies
- Strengthening the brand identity and positioning across online and offline channels
- Will lead ATL, BTL, Customer Research,Content & Creatives, Social Media
- Creating and managing customer research, promotional collateral to establish and maintain product branding
- Maintain brand consistency across all external and internal creatives and communications
- Handle external Media relationships, PR and agency relationships
- Develop best practices, define and track KPIs for managing marketing success
- Analyze campaign performance data to drive continuous improvement and hypothesis-led testing of new concept
- Event organization experience will be a plus
Must haves:
- Ability to translate business and consumer tasks into propositions & campaign ideas with deep consumer connect.
- Hands on experience in brand creation and development, with experience in brand building and GTM.
- Has keen eye for design and creative judgement and able to bring or direct the partners for good design and creative development for the brand assets.
- Be comfortable with both creative and business dimensions of marketing
- Comfortable to strategize and execute large scale brand and marketing communication campaigns
- Think about brand beyond communication and develop a holistic brand experience across consumer touch points
- Understand the partner ecosystem to bring the right business partners to a project and help nurture those relationships
- Be able to translate brand propositions into internal pitches as required to drive stakeholder approvals and buy-ins
- Solid understanding of promotion and media planning - both grassroots and across major mediums (OOH, radio, print, new digital)
- Expertise in creative and production process for traditional and digital (incl. video audio)materials
- Handled Content, media, PR and brand campaign management calendar
- Has built marketing experiences across display, social, mobile, online and mass media demands.
Key Partners to work with :
- Biz Category Team
- Sales Team
- Finance and Accounts Team
- Creative and Digital Agency ( External )
