AddressHead - Brand Marketing & Communications
Urgently hiring for the role of Head Brand Marketing & Communication
Years of experience: 15+ years
Location: Mumbai
MBA Preferred
Main Responsibilities, Authorities & Accountabilities Requirements, Skills & Competencies:
Requirements:
- Education - Post Graduate/ Graduate from tier-1 colleges. MBA preferred.
- 15+ years in brand management and marketing communication.
- Have an innovative and disruptive mindset, with business centric problem solving approach
- Experience in leading marketing comm team
Competencies:
- Brand Management; Strategic Thinking; Problem Solving; Enabling decision making through right insights; Innovating; Market Awareness & Connect; Developing People with Empathy; Driving Results; Collaborating
Skills:
- Hypothesis led-problem solving skills, and high market-level business awareness.
- High level of communication skills and ability to create and influence brand positioning.
- Has ability to leverage power of numbers to influence decisions, ability to translate anecdotal insights from market into data backed insights.
- Resilient, resourceful, and able to perform under pressure.
- High market visits & regular interaction with all stakeholders Decisions to be taken to Manager.
- Annual, monthly initiatives planning & prioritization.
- Spends budget for the full year.
- Team ramp-up/ changes through the year.
Accountabilities, Responsibilities, Authorities:
Brand Strategy & Communication:
- Defining brand positioning and ATL communication strategy in co-ordination with BU sales and Product team
- Conducting regular brand track, drive initiative to improve marketing funnel metrics - awareness, consideration, conversion and loyalty
- Ownership of brand properties (creatives, collaterals) in line with brand objectives, liaising with agencies
- Marketing initiatives ROI improvement; in line with benchmarks
- Co-own annual marketing budget along with respective BU heads
- Brand proposition and comms strategy basis discussions with BU and Product Heads
- Defining guardrails around marketing communication
Digital Marketing:
- Creation of end-to-end digital marketing strategy for the company, budget allocation and choice of properties in line with company objectives
- Execution of digital campaigns on off-platform channels,
- ROI tracking and improvement in line with benchmarks, liasing with agencies on running the campaigns
- Ownership of online content creation and brand properties
- Defining digital marketing budget in coordination with B2C and B2B
- Authority on budget allocation and choice of properties for digital marketing (except e-Commerce)
PR, Media and Market Research:
- Ownership of all the PR, events, magazines comms
- Designing and conducting market research through informed decisions based on brand objectives
- Ownership of media buying and spot selection and liaise with media agencies
- Media buying and spot selection
- Owning PR, Events comms
- Conducting market research and design based on brand objectives
Team & Stakeholder Management:
- Work in close coordination with BU and Product Heads across businesses
- Defining and building the Brand marketing and comms function organization structure
- Retain and attract top talent, managing and assessing team
- Build processes and systems to enhance ways of working
- Org structure design
- Sign-off on manpower number
- Co-own processes for interaction with business
- Team assessment
