Set up meetings with important stakeholders across different ABC / ABG companies – HR heads, Marketing heads, Products and Tech heads, CEOs and Business heads.
Identify new opportunities to acquire new customer segments
To stay up-to-date with industry trends, best practices, and new technologies that can help improve the channel strategy
Analyse and enhance mechanisms to increase profitability and revenue growth
Activate and establish channels
Manage activities for launch and activation of channels
Generate unique proposition to acquire customers
Create communication plan to promote proposition through marketing campaigns, promotional activities and collaborations
Monitor channel performance
Tracking and analyzing channel performance metrics
Develop automated MIS to drive funnel growth and monitor funnel metrics
Identify areas for improvement and implement strategies to optimize performance
To constantly review and refine processes and drive improvements through system automation
Scale up the business
Create strategic road map to expand the proposition to virgin ABG / ABC companies, customer segments and new lines of businesses
Increase the funnel capacity to increase conversions and higher customer acquisitions
Collaboration with stakeholders
Collaborate with different stakeholders across lines of business
Manage relationships across internal departments for channel activation – sales, marketing, finance, credit, risk, analytics
Liaison with marketing and central teams to develop and launch communication plans – marketing campaigns, collaterals, landing page etc.
Collaborate with products to develop unique proposition and pre approved offers
Coordinate with central teams, sales, credit, operations for faster funnel movement
Qualifications:
Post Graduate
Minimum Experience Level: 7-10 Years Report to: NA
Refer code: 919978. Financial Services - The previous day - 2024-02-12 10:28
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