Key Account Manager

Job Summary

• Manage the business development for assigned categories and assigned marketes with target profitable growth.  
• The individual will be responsible for managing the vision, strategy and implementation of a strategic plan to the execution of agreed business development plan.
• Frequent interaction with internal and external customers is crucial to ensure that customer expectations are consistently met. 

Roles & Responsibilities

• Develop and achieve or exceed the sales volume/revenue goals targets as defined in the Business Plan for the Cluster
• Establishes sales objectives by creating a sales plan and quota for each country in support of Business Unit objectives
• Control/monitor the Sales budget to ensure optimum allocation of resources to different businesses/categories of the BU
• Coordinate with the Marketing Manager to ensure marketing tools are provided to the trade to increase brand visibility and thereby achieve business objectives
• Coordinate the execution of marketing & promotional activities to derive maximum benefit out of such promotional initiatives.
• Analyze the impact of promotions and submit report to the General Manager for assessment and evaluation.
• Conduct regular market visits to check route coverage and availability of company products in the market, track competitor’s activities & visibility
• Look for new business opportunities in order to safeguard the customer base and increase market share.
• Recommend product lines by identifying new product opportunities, and/or product, packaging; surveying consumer needs and trends; tracking competitors.
• Develop and maintain an efficient distribution network and route to market to ensure timely deliveries and superior levels of customer service.
• Co-ordinate with Finance to ensure compliance with all financial policies in collections and receivables.
• Meet regional sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions

KPIs

• Sales and Margins 
• Customer expansion
• Product Range expansion
• Geographical expansion

Work experience requirement

5 + years’ experience in sales of FMCG products, preferably in direct distribution channel in the assigned markets.

Qualification

• Bachelor degree in Marketing or Management preferably an MBA 
• Professional qualification with an accredited body

Competencies
Business Financials
Category Management
Communicating effectively
Consumer Behavior B2B and B2C
Customer Centricity
Functional Knowledge of Business and Industry
Planning & Decision Making
Product Knowledge
Self and Team Management
Ownership & Result Orientation