Address- As Marketing Head you'll lead D2C campaigns, infusing creativity and strategy.
- Your role involves seamless collaboration, ensuring visuals align with standards.
Experience: 10-15 years (D2C/FMCG Beauty & Personal Care preferred for at least 5 yrs)
Location: Gurgaon (office-based)
Roles & Responsibilities:
Strategic Growth & Innovation:
- Develop comprehensive marketing strategies aligned with overall business goals.
- Identify and analyse market trends, customer insights, and competitor landscape to inform strategy.
- Drive innovation through new marketing initiatives and channel expansion.
KPI: Optimized YoY brand revenue growth (organic & inorganic)
KPI: Partnering with the NPD team for the successful launch of the new product lines per year Brand Building & Awareness:
- Define and refine the brand's unique value proposition and positioning.
- Develop and execute impactful brand awareness campaigns across digital and offline channels.
- Manage public relations and influencer partnerships to build brand advocacy.
KPI: Efficient brand awareness initiatives (measured by brand recall surveys)
KPI: Optimized YoY growth in organic website traffic Customer Acquisition & Retention:
- Develop and implement multi-channel customer acquisition strategies (social media, Print, PR, Organic search, content marketing, partnerships and performance marketing).
- Design and manage loyalty programs and personalized communication initiatives to improve customer retention.
KPI: Reduce Customer Acquisition Cost (CAC) by X%
KPI: Increase Customer Lifetime Value (CLTV) by Y% Data & Analytics:
- Leverage data-driven insights to optimize marketing campaigns and resource allocation.
- Track and analyze key performance indicators (KPIs) across all marketing activities.
KPI: Monitor and achieve targeted conversion rates across all marketing channels (e.g., website, lead generation forms, influencers, campaigns, brand evangelists)
KPI: Increase ROAS (Return on Ad Spend) by Z% Team Leadership & Collaboration:
- Lead and inspire a high-performing marketing team, fostering creativity and collaboration.
- Collaborate effectively with cross-functional teams (Product Development, Sales-offline/online) to ensure alignment with business objectives. Budget Management:
- Allocate resources effectively across channels and initiatives to optimize expenditure.
- KPI: Manage marketing budget via AOP/ABP within allocated cost targets and maximize ROI.
Requirements:
- 10-15 years of experience in marketing, with at least 5 years in FMCG beauty & personal care branding/D2C exposure is preferred.
- Proven track record of success in achieving KPIs related to growth, brand awareness, and customer acquisition.
- In-depth understanding of digital marketing trends, tools, and best practices.
- Strong analytical skills and experience with data-driven decision-making.
- Excellent leadership and team management abilities and exceptional communication and presentation skills.
- Creative and strategic thinking, with a focus on execution and attention to detail.
- Bachelor's degree in marketing, business, or related field required; Master's degree preferred.
Benefits:
- We offer a competitive Compensation: Fixed/ESOPS/other variables and benefits package
- Opportunity to work in a dynamic and fast-paced environment.
- Be part of a passionate team building a leading FMCG beauty & personal care brand.
