Chief Marketing Officer

About TooUsed:
TooUsed is a pioneering digital platform focused on facilitating the responsible disposal of used clothing. We bridge the gap between consumers, retailers, and recyclers, aiming to prevent used clothes from ending up in landfills. By integrating into the circular economy, generating Carbon credits, and making the process rewarding and convenient for our users, we promote sustainability and environmental consciousness.
The Opportunity:
We are seeking a visionary Chief Marketing Officer (CMO) to join us as a co-founder. This is a unique opportunity to shape and grow a brand that stands at the intersection of technology, sustainability, and fashion. The CMO will play a crucial role in elevating our brand, expanding our social reach, and achieving our ambitious goal of 200,000 downloads in the next 12 months.
Key Responsibilities:
Develop and execute a comprehensive marketing strategy from scratch, covering all aspects of digital marketing, brand strategy, and. customer engagement.
Identify and capitalize on market opportunities to drive growth and increase brand awareness in both B2C and B2B segments.
Foster an entrepreneurial culture within the marketing team, encouraging innovation, agility, and continuous improvement.
Work closely with co-founders and other teams to align marketing initiatives with company goals and objectives.
Minimum Requirements:
A proven track record of success in marketing with at least 3 years of strong experience, particularly in the Indian B2C and B2B markets.
Demonstrated ability to build and execute marketing strategies from the ground up.
An entrepreneurial mindset, with the ability to work in a fast-paced, startup environment.
Excellent leadership, communication, and collaboration skills.
What We Offer:
A co-founder role with 5% equity based on the vesting period. Salary compensation will be provided as the business grows.
The chance to be part of a mission-driven company thats making a tangible impact on the environment and society.
A flexible, hybrid working environment in the vibrant region of Delhi/NCR.
How to Apply:
Create a one-pager PDF presentation with your suggestions (very rough) on how to increase the brand value, how to connect with audience, what according to you is the target audience, how to increase the brand reach, and any other suggestions. Think with an entrepreneur's mindset :)
Please submit your application through our LinkedIn page and via email on [email protected]. We look forward to learning more about how you can contribute to the TooUsed mission and grow with us,