AddressJob Description:
Qualification:
- Minimum work experience of 8+ years (Max 10years) with a Dynamic startup firm
- Handling Pure marketing (No Sales), PAN Indian Product launch, Marketing Campaigns, PR, Crafting Marketing & Brand strategies,
- Coordinating with Sales team.
- Master's in business administration (Marketing), or a related field from reputed Institutions like IIM, IIT, ISB, NIT, BITS, Symbiosis, XLRI, Great Lakes Etc.
Languages known: Hindi, English
Responsibilities:
Developing Marketing Strategy:
- Create a comprehensive marketing strategy aligned with the overall business goals.
- Conduct market research to identify target audiences, competitors, and industry trends.
- Define unique value propositions and positioning for the startup's products or services.
Brand Management:
- Build and manage the startup's brand identity, ensuring consistency across all marketing channels.
- Develop and implement branding guidelines to maintain a cohesive brand image.
- Monitor brand sentiment and adjust strategies accordingly.
Digital Marketing:
- Oversee the development and execution of digital marketing campaigns, including social media, email marketing, content marketing, and SEO.
- Analyze key performance indicators (KPIs) to measure the success of digital marketing efforts.
- Stay updated on digital marketing trends and technologies.
Content Strategy:
- Develop a content strategy that aligns with the brand and resonates with the target audience.
- Create and manage the production of high-quality content for various channels, including blogs, videos, and social media.
Lead Generation and Conversion:
- Implement strategies to generate leads and drive customer acquisition.
- Work closely with sales teams to ensure effective lead handoff and conversion.
- Optimize conversion funnels and customer journeys for maximum efficiency.
Public Relations:
- Build and maintain relationships with media outlets, influencers, and industry stakeholders.
- Coordinate public relations efforts to generate positive media coverage.
- Handle crisis communications effectively.
