AddressMarketing Executive - International Schools
Working set up: Hybrid
Location: Chennai, India
About Pearson
Pearson believe in learning for life and as the world’s leading learning company has more than 20,000 employees that deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them.
We are looking for a Marketing Executive to work in the Pearson School Qualification International business in South Asia, with a focus on the markets of India and Bangladesh. The role is responsible for planning and delivery of local marketing campaigns and events, sales team support, marketing budget management and campaign performance data analysis and reporting.
The role reports to the Regional Sales Director and will work closely with the International Marketing team and the South Asian regional sales teams.
Responsibilities
Roll-out marketing campaigns created from the international marketing team in your region, considering any local adaptation required and choice of effective local channels.
The marketing campaigns will focus on both acquisition and retention and will be delivered across multiple channels primarily PR, events and exhibitions, email, print and sales support tools.
Interpret global brand guidelines and ensure they are correctly applied and adhered to locally.
Develop high quality content and messaging, where required, to optimise campaign impact and effectiveness for your region.
Take responsibility for the planning and delivery of specific sales support and marketing projects as directed by the Regional Sales Director
Review and report on campaign and channel performance within key KPI criteria, as directed by the International Marketing team. Report on upcoming activities monthly.
Perform specific and ongoing competitor and market analysis.
Support the sales teams with changes needed to sales support items to make them suitable for the region.
Organise and support the delivery/logistics of an annual customer events programme, attending in person where necessary.
Daily marketing budget management and monthly reporting.
Sourcing and management of local marketing suppliers
Qualifications - External
Essential Skills & Qualifications:
Undergraduate degree required in marketing
Min 1-2 years of customer campaign execution marketing experience or in an advertising/media agency.
Excellent communication skills, both verbally and written copywriting skills
Strong organisational skills, with the ability to plan, prioritise and deliver work effectively when working on multiple projects at the same time.
Great team player who contributes to the team's goals and supports other.
Confident presenter.
Experience working with influencers is desirable.
Can confidently build effective relationships with people at all levels, in person and virtually.
About You:
A commercially minded self-starter who is action orientated.
Results orientated, numerate, and skilled with analysing and presenting data.
Ability to prioritise, balancing short term demands with long term strategy.
Agility to thrive in a changing environment.
A strong team player and great at networking across the region and with international teams
You take pride in supporting both external and internal customers.
Other
This role is based in the South India. Chennai is preferred, Bangalore will also be considered.
2 days per week in the Chennai office with 3 days at home.
This role will require some travel to events across India and in Bangladesh.
What to expect from Pearson
Did you know Pearson is one of the 10 most innovative education companies of 2022?
At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.
We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.
To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing ppsmhr@pearson.com.
Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
Job: MARKETING
Organization: Assessment & Qualifications
Schedule: FULL_TIME
Workplace Type: Hybrid
Req ID: 15129
