AddressLead - PPC Specialist
About Zuper:
Zuper is the most flexible and customizable field service management platform for Field and Remote workforce management. Zuper provides industry-leading integration capabilities and is suitable for use in an on-demand work environment. Built for a global audience and available in 10 languages, Zuper allows you to manage your workforce remotely from any part of the globe. Offering best-in-class integrations with easy-to-deploy, no-code applications providing cost-effective service. Headquartered in sunny Seattle, USA, we also have a dedicated team based in Chennai. Zuper has consistently earned the G2 high-performer rating and we are a great place to work, don't take our word for it; we are officially certified as "A Great Place to Work". So what are you waiting for? Come aboard and be a part of our friendly, committed, efficient, customer-obsessed team of Zuperheroes
About the Role:
We're looking for a highly skilled and experienced Google PPC Specialist to join our growing marketing team. In this role, you will be responsible for developing and managing high-performing Google Ads campaigns to generate qualified leads and drive sales for our B2B SaaS product.
Roles and Responsibilities:
- Conduct in-depth keyword research and competitor analysis to identify the most relevant and profitable keywords for our target audience.
- Develop and manage targeted Google Ads campaigns across the Search Network, Display Network, and YouTube.
- Create compelling ad copy that resonates with our target audience and drives clicks.
- Optimize campaigns for conversions, including landing page optimization and conversion tracking.
- Monitor campaign performance metrics, analyze data, and make adjustments to improve ROI.
- Report on campaign performance to stakeholders, providing insights and recommendations.
- Stay up-to-date on the latest Google Ads features and best practices.
- Collaborate with the wider marketing team to ensure alignment with overall marketing strategy.
Preferred Qualifications:
- 5-8 years of experience in managing Google Ads campaigns for B2B SaaS companies.
- Proven track record of success in generating leads and driving sales through Google Ads.
- Strong understanding of Google Ads auction dynamics, bidding strategies, and campaign optimization techniques.
- Excellent analytical and problem-solving skills.
- Experience with conversion tracking and attribution modeling.
- Experience with landing page optimization is a plus.
- Excellent written and verbal communication skills.
Culture and Benefits:
- Wellness Coverage
- Work-Life Balance
- An incredible team of smart and supportive people
- Opportunity to wear multiple hats and juggle multiple roles
- Be rewarded with a very competitive package
- Plenty of opportunities to learn. We have a strong and diverse training program
- We may ask a lot of you, but we promise the effort will be rewarded
