AddressHead -Digital Marketing
Our client is market leader in Cyber Security Products & Services to enhance digital presence they are looking for Head Digital Marketing.
Desired Skills & Experience:
- Experience in leading direct and channel sales team for acquiring cybersecurity business across various segments.
- Ability to work out deals with large intermediaries for cross selling opportunities
Key must haves:
- Develop and implement marketing strategy for the Product ranges.
- Enable Sales/BD team to achieve sales targets for the year thru market reach
- Develop and implement the annual Marketing Budget for the unit
- Ensure development of new customers and markets / implement and facilitate annual marketing strategy
- Assist in identifying customers with commercial potential for business growth
Core Technical Skills:
- Comprehensive knowledge of marketing, communication, and brand development
- Work in the area of cybersecurity, GTM strategy ,Proficiency in Digital Marketing
- B2B and B2C market and pre-launch strategies.
- Communicate effectively with different divisions - Sales, Product, Project Management, Customer Success, and Technology.
- Sales and design team regarding industry trends, market opportunities, competition, etc.
- Developing digital strategy
- Event management, including participation and PR. Manage relationships with PR agencies, PR calendar, and PR campaign.
- Create branded content and drive engagement on Linkedin, FB, Twitter, and various other social media platforms.
- Product brand awareness and market visibility.
- Past Start-up experience
