AddressMarketing & Digital Platforms:
- Create a data-driven marketing strategy with a primary focus on digital channels, including social media.
- Understanding our target audience's behaviour, preferences, and pain points.
- Ability to communicate effectively with the target demographic on various social media platforms, building rapport and trust, will be crucial in pulling in potential clients and nurturing them into leads.
- Proficiency in leveraging social media advertising to strategically target and convert potential leads, optimizing ad campaigns for maximum ROI.
- Utilize market research to position Prodapt Solutions as a thought leader in the IT services sector.
- Develop and execute campaigns that showcase our expertise and drive brand awareness.
- Leverage customer success stories to highlight the impact of our services.
- Continuously analyse and optimize marketing efforts to maximize ROI.
2. Sales and Business Development:
- Craft a comprehensive global sales and Business Development strategy tailored to the IT services industry.
- Develop and implement effective sales structures, channels, and strategies to maximize sales growth.
- Leverage your expertise to optimize sales channels, ensuring efficiency and maximum revenue generation.
- Identify emerging markets and technologies to expand our service offerings.
- Forge strategic partnerships and alliances with technology providers and industry influencers.
- Oversee the sales pipeline, manage major client relationships, and close high-value deals.
- Develop and implement sales enablement programs for teams across the globe.
3. Team Management:
- Establish, Lead, inspire, and mentor a geographically dispersed team of sales, Business Development, and marketing professionals.
- Foster a collaborative and high-performance culture, promoting innovation and creativity.
- Establish clear KPIs and metrics to measure team performance and drive results.
- Ensure effective communication and alignment among team members in different continents.
4. Market Research and Industry Expertise:
- Stay at the forefront of IT trends, emerging technologies, and industry disruptions.
- Translate industry insights into actionable strategies and opportunities for growth.
- Guide the team in adapting to market dynamics and evolving customer needs.
- Provide thought leadership through whitepapers, webinars, and industry events.
Qualifications:
- Bachelor's degree in IT, Business, or related field; MBA preferred.
- Proven track record of 10 years+ in IT services sales, Business Development, and marketing, including 5 years+ in leadership roles.
- Deep knowledge of the IT services industry, product engineering & customer operations, including trends, challenges, and competitors.
- Strong understanding of social media platforms and their role in lead generation.
- Exceptional negotiation and relationship-building skills.
- Global mindset with the ability to manage remote teams effectively.
- Experience with CRM and marketing automation tools.
- Willingness to travel as needed.
