AddressRole: Digital Marketing Manager
Location: Mumbai
Department: Consumer Healthcare (OTC/X), Emerging Markets
Grade: G9B
Industry Experience - Any consumer facing industry
Experience: 7 Years+
Key Markets: Select Markets within Emerging Markets (Myanmar, Thailand, Bangladesh)
Key Skills: Performance Marketing, Digital Campaign Designing, Digital Media Buying, Social Media Analytics, Google Analytics
Job Summary
We are looking for a Senior Marketing Manager (Digital) to develop, implement, track and optimize our Digital Marketing campaigns across all digital channels. Candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated Digital Marketing campaigns from concept to execution. He/she will work closely with the business and supporting teams, and agency partners to launch campaigns on time and within budget. The candidate will be expected to build digital capabilities through agencies/local teams and be the custodian for digital asset creation for key markets in EM. Candidates with experience of executing Digital Marketing campaigns in South East Asian markets particularly Thailand will be preferred.
Job Description
Digital Campaigns
- Evaluate existing agencies & setup new agencies to drive consumer centric brand campaigns
- Custodian of start to end of campaign & ensure timely delivery of all campaign elements
- Plan digital media spends & monitor progress of campaigns
- Define key success metrics & share regular progress of key campaign metrics
- Responsible to drive digital activation innovations across markets
Social Influencer Marketing
- Scale up KOL campaigns & make them an integral part of always-on strategy
- Identify the right set of social influencers through local digital agencies
Digital Content Creation
- Website content creation & planning along with good understanding of customer experience, UI/UX
- Ensure adherence to brand guidelines esp. during content development
- Build content in social media channels esp. during non-campaign periods
Digital Capability
- Evaluate multiple agency proposals & invest monies in the right media buying mix
- Regularly monitor SEO across markets & execute search text ad campaigns
- Lead AOP for key digital brands & forge strong relationships with key digital partners
- Explore alternate digital channels for reaching out effectively to the set target audiences
- Run e-commerce based campaigns on market places like Lazada/Shoppee in Thailand
- Educate brand product managers to drive direct liasoning with digital agencies
Digital Analytics
- Regular reporting of digital success metrics ~ organic & paid
