AddressJob context: My client is a conglomerate with diverse set of B2B (metals, textiles, chemicals, etc) and B2C (apparel, retail, financial services, etc) businesses in its portfolio. These group companies vary in terms of size, geography of operation, market share, market challenges, etc.
Job Title: Brand Manager
The mandate for this role is to support the team lead in creating and executing the brand & marketing solutions by interacting with internal, business, and external stakeholders to drive the projects to completion.
Position Summary
The Role-Holder Description: The jobholder must be well versed with building brands and marketing solutions for B2B businesses.
- Ability to understand the dynamics of B2B business and the appreciate the role value chain partners that goes beyond the customer and build solutions considering the value-chain partners.
- Well versed with the branding and marketing fundamental concepts and framework.
- Strong track-record of working with cross-functional teams.
- Ability to focus and prioritize in a dynamic work environment.
Challenges:
- Being part of the central team, the projects will be with diverse businesses, and hence the ability to understand, adapt and execute branding solutions is needed across different businesses.
- Driving projects through cross-functional teams by influencing stakeholders across functions, business & external agencies to deliver objectives.
Key Responsibilities:
Business Appreciation:
- Understand the Operating Plan and Market Context of the Business
- Understand the Industry Sector/Category
- Identify key competitive forces, category insights, triggers/barriers, etc. in the sector to support team lead in developing solutions
Project Leadership
- Drive Brand & Marketing Solutions for Business
- Build activity chart, roadmap, and timeline for delivery basis the key milestones defined.
- Take ownership of the project and manage processes to ensure every task is followed as per the planned timeline.
- Continuously liaise with the project cross-functional team, the external agencies & influence stakeholders for timely delivery in full of the project
- Ensure governance practices are followed and escalate issues/roadblocks at the right moment to ensure smooth delivery of the project and periodic alignment of all stakeholders to the project progress
Collaboration:
- Liaise with the relevant agency and business team to deliver solutions.
- Partner with businesses in identifying, evaluating, and onboarding diverse types of agencies as required to drive the project
- Liaise with the project cross-functional team and external agencies to ensure everyone is aligned and support the business in driving & evaluating agency output.
Qualifications:
- Proven experience in a Brand Management, Marketing or in Product Management.
- Ideally around 10-12 years of experience
- Strong understanding of domestic and global market trends
- Excellent strategic thinking, problem-solving, and decision-making skills.
- Exceptional communication and interpersonal skills.
- Passion for to work for a brand from Scratch.
